A true blow dry experience is theatrical in it’s nature combining a myriad of emotions movement, drama, ambition, passion, crescendo. The result is a potent blend of hope, excitement and expectation taking you on an emotional journey as you seek to reach your hair goal, something which this hairdryer truly provides, stimulating each of the 5 senses each and every time it is called upon. The lifetime of this brand has been underlined by one founding principle, succinct in it’s essence driving us forward in all that we seek to achieve as after all….”It’s all about the hair darling!!”